Monday, November 5, 2007

Focus Groups

What is a focus group? - Focus groups are basically you getting paid to share your opinion on products and services. You are asked specific questions regarding the product or service and asked to respond in detail. Some sessions last an hour or two, others may span over a few weeks.

Where are focus groups conducted? - Focus groups are conducted at onsite facilities and now online. have neverI have participated in both and like them equally for different reasons. Online studies allow you to express your opinion over the phone or the web in the comfort of your own home. Onsite studies allow for face to face interaction with other invited participants., often times lunch or snacks are provided as well

How much can I get paid? - Compensation truly varies by the type of focus group and who the representing company. Pay can start at $25 and go up to $500 or more based on the group.

Focus Group Listings

-20/20 Research

-Chasen Research

-Find Focus Groups - Searchable database of focus groups in major cities.

-Markets Directory - Comprehensive listing of focus group facilities in most US cities.

-Focus Forward

-Johnson & Johnson

-Paid Focus Groups

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